Profile->click here   •   Portfolio->click here •    EVENTS   •  BOOKS     •    LINKS

http://userhome.brooklyn.cuny.edu/bassell/mentor_program


Profile->click here    •   Portfolio->click here

OVERVIEW
Myles Bassell is a distinguished business executive, professor, author, and lecturer with more than 20 years professional industry experience. He has successfully managed teams and departments of more than 50. He has proven to be an exceptional leader and manager over the last 20+ years. Since 1999 Bassell was a senior executive with MIB Business Management Solutions Inc., a full-service consulting firm that develops, implements, and integrates a variety of revenue- and profit-generating management solutions. He was directly responsible for providing marketing, management, sales, financial, tax, and accounting advisory services. He has been preparing taxes for more than 10 years.

Myles Bassell is a life-long learner as demonstrated by his academic accomplishments listed below.

Bachelor of Science, B.S.
Business, Management and Finance           
The City University of New York
129 credits Magna Cum Laude             

Master of Science, M.S.
Management                                    
Purdue University
Focus Areas:  Marketing & Strategic Mgmt
60 credits

Bachelor of Science, B.S.
Public Accounting                                       
The City University of New York
32 credits Magna Cum Laude             

Master of Science, M.S.
Accounting
The City University of New York
Focus Areas:  Accounting and Economics
66 credits  Summa Cum Laude

Profile->click here Portfolio->click here

Professor Bassell is a full-time faculty member in the School of Business who teaches more than two dozen graduate and undergraduate courses including, but not limited to:

GRADUATE COURSES

BUSN 7200 Organization Behavior

BUSN 7202 Bargaining & Conflict Resolution

BUSN 7204 Strategic Management

BUSN 7206 Microeconomics for Business --> Spring 2012 click here for sylalbus

BUSN 7208 Marketing Management --> Spring 2012 click here for syllabus

BUSN 7210 Innovation & The Drive for Growth

BUSN 7220 Global Business

BUSN 7240 Global Finance & Management

BUSN 7250 International Human Resources

BUSN 7255 Managing Diversity

BUSN 7260 Entrepreneurship

BUSN 7279 Applied Research Methods --> Spring 2012 click here for SPSS Tutorial



UNDERGRADUATE COURSES

ACCT 3001 Managerial Accounting

ACCT 3101 Income Taxation ---> Spring 2012 click here for tax guide

BUSN 31.4 Operations Management

BUSN 50.1 Introduction to Management

BUSN 50.2 Principles of Marketing 3100 --> Winter 2012 click here for Syllabus
Chapter Summaries -->
Chp 1-> click here Chp 2-> click here Chp 9 -> click here Chp 10-> click here Chp 11-> click here

Chp 13-> click here Chp 14-> click here Chp 15 -> click here Chp 18-> click here Chp 19-> click here

BUSN 50.5 Small Business Management

BUSN 50.7 Advertising & Direct Marketing

BUSN 50.9 Consumer Behavior

BUSN 52.0 Leadership

BUSN 70.4 Options, Futures, & Commodities

BUSN 76.4 International Business

BUSN 80.1 Business Management & Policy Capstone

BUSN 80.2 Business Finance Capstone

BUSN 85.3 Independent Research

BUSN 97.5 Fieldwork 1 5100 --> Spring 2012 click here for tax guide

Module 1 --> click here Course Materials --> click here
Module 2 --> click here

BUSN 97.6 Fieldwork 2

 

Myles Bassell teaches management, leadership, entrepreneurship, and other business courses at Brooklyn College. He has an indepth understanding of CUNY operations including:

+ Admissions,

+ Registrar,

+ Bursar, and

+ Financial Aid.

He has been a keynote speaker at many professional and academic events. Myles Bassell has given lectures to thousands of students worldwide on a variety of business topics. Some of the universities where he lectured include:

Guangdong University of Technology
Sun Yat Sen University

• Guangdong University of Business Studies

South China Agricultural University
Guangdong University of Foreign Studies,
Bassell

Mr. Bassell's primary reasons for teaching are

  • to help students learn,
  • to prepare students for careers in business, and
  • to convey the importance of valuing cultural diversity.

His focus is on helping students be sucessful. In 2005 a confidential evaluation administered by the City University of New York found that 90% of students said they would recommend Mr. Bassell. However, popularity is not the motivation for all of the effort and consideration Mr. Bassell demonstrates for his students. Mr. Bassell insists student success is his motivation.

Myles Bassell is the Faculty Advisor to the Business Leadership Society, a student organization that he help students found in the Fall of 2006. In 2011 the Business Leadership Society celebrated 5 years of making a difference at Brooklyn College. Professor Bassell and Ryan Buck are the architects of The Entrepreneurship Experience Program. Professor Bassell is the team leader of the Students 4 Students team he formed, in collaboration with Ryan Buck, to increase awareness and utilization of the Student Center at Brooklyn College.

Business Leadership Society
http://userhome.brooklyn.cuny.edu/bassell/bls2/

The Entrepreneurship Experience Program
http://userhome.brooklyn.cuny.edu/bassell/teep

Students 4 Students
http://userhome.brooklyn.cuny.edu/bassell/s4s

myles bassell

 

 

 

 

 

EVENTS
Brooklyn College Open House - 2006
Brooklyn College Open House - 2007

Citigroup Entrepreneurship Class - Spring 2006

Chinese New Year Myles Bassell

Black History Month Myles Bassell

 新年快乐     xin nian kuai le     happy new year

恭喜发财          gong xi fa cai               wish you good fortune

身体健康          shen ti jian kang          wish you good health

心想事成          xin xiang shi cheng      wish everything goes your wa
y

 

 

MYLES BASSELL
BIOGRAPHY

myles bassell
Mr. Myles Bassell has more than 20 years of experience working in corporate America and most recently was a senior executive for a dozen years with MIB Business Management Solutions Inc., a business consulting firm and full-service advertising agency that develops, implements, and integrates a variety of revenue and profit generating management solutions. He has a full-time teaching position at Brooklyn College's School of Business .

Mr. Bassell believes there is always an opportunity to improve results and there is always a better way to do things. He believes that using better tools is the key to making better decisions and better decisions is the key to achieving better results. He is focused on making investment better for clients and making clients successful. Mr. Bassell believes that there should be a return on investment when spending money on marketing and is relentless in his efforts to optimize the Return On Investment for clients.

Mr. Bassell advises key executives on a variety of business building topics. Mr. Bassell has been a keynote speaker for many industry and university events and meetings in a variety of forums. He is a distinguished lecturer recognized worldwide. In 2005 and 2006 some of his speaking engagements included:

• Guangdong University of Technology , Myles Bassell
• Sun Yat Sen University, Myles Bassell
• Guangdong University of Business Studies, Myles Bassell
• South China Agricultural University, Myles Bassell
• Guangdong University of Foreign Studies, Myles Bassell

Mr. Bassell lives with his family and Hershey Cocoa - his miniature dachshund. Hershey is an energetic and affectionate puppy who likes to chew on shoes. Mr. Bassell enjoys the outdoors and likes to cycle and jet ski. He is a pro and college basketball fan. He loves to travel and meet people.

 

Books on Branding
Work in Progress

Not Yet Published. On Hold.
MIB Branding      MIB Branding Chinese

 

 

LINKS
Bus 50.7 Advertising and Direct Marketing
SyllabusReading Schedule
Advertising A 16 Advertising B 17 Advertising C 18 Advertising D 11
Advertising E 10 Advertising F 19 Advertising G 8 Advertising H 20
Advertising I 9 Advertising J 12 Advertising K 13 L 21M 7N 3 • O 22 •

Advertising • Case Studies
CS1 Lays CS2 Pantone Color CS3 Better Homes and Gardens

CS4 Lays TV Ads CS5 Nielsen TV CS6 Arbitron Lamar CS73 Musketeers CS8

Minute MaidCS9M & M's CS10

 

Bus 50.9 Consumer Behavior
SyllabusReading Schedule
Study Guides: CB 1 CB 2 • CB 3 CB 4CB 5CB 6CB 7CB 8
CB 9 CB 10 • CB 11 CB 12 CB 13 CB 14CB 15
Consumer Behavior Case Studies
Mexoryl Subway Hershey's Campbell's Lane Bryant Plus Size

iPod Walmart Beckham Tablet Free Cycle Jimmy Buffett

Cellphones Predatory Cadillac Scion

 

Bus 50.5 ER6 Entrepreneurship and Small Business Management - Thursday
SyllabusReading Schedule Project 1 Project 2 Project 3 Project 4 Project 5
Review 1 • Review 2 Business Plan 1Business Plan 2Business Plan Outline

Study Guide A StudyGuide B Study Guide C
Study Guide D Study Guide E Study Guide F Case Studies

Turner Test Monroe Lock Beijing Sammies

Patent Application + Copyright Application

------------------------------------------------2007----------------------------------

Bus 70.4 EM6 Commodities, Futures, and Options - Monday
SyllabusReading Schedule • Project 1 • Project 2Project 3
Study Guide A • Study Guide B Study Guide C Study Guide D Study Guide E
AQ1 SolutionsQP2 Hints • AQH3 Hints Commodity List Derivatives Topics
Review 1Review 2 • Bond Valuation Problems Case Studies
1 2 34 5

 

Bus 50.1 ET6 Management - Tuesday
SyllabusReading ScheduleManagement Topics
Project Links Project 1 + Project 2 + Project 4 + Project 5

Study Guide 1 Study Guide 2 • Study Guide 3 • Study Guide 4

Study Guide 5Study Guide 6Study Guide 7Study Guide 8

Solutions 1 Solutions 2Case Studies
Boeing Hispanic Nation GMHome Depot Lego

Glaxo Microsoft Container Store United Parcel Service DellSiemens

 

Bus 50.2 EW6 Marketing - Wednesday
SyllabusReading Schedule Projects: Project 1 • Project A2Project B3 • Project C4
Study Guide A + Study Guide B + Study Guide C
Study Guide 1Study Guide 2Study Guide 3

Review 1 • Review 2
Projec1A + Project1B + Project1C + Project1D Case Studies

Enterprise Atkins Kodak GM ConverseVOIP

Southwest Southeast Staples Burger King Pepsi Amazon


Bus 50.1 R3 Management - Thursday
SyllabusReading ScheduleManagement Topics
Project 1+ Project 2 + Project 3 + Project 4 + Project 5

Study Guide 1 Study Guide 2 • Study Guide 3 • Study Guide 4

Study Guide 5Study Guide 6Study Guide 7Study Guide 8

Solutions 1Solutions 2Case Studies
Boeing Hispanic Nation GMHome Depot Lego

Glaxo Microsoft Container Store United Parcel Service DellSiemens

 

Bus 50.5 ER6 Entrepreneurship and Small Business Management - Thursday
SyllabusReading Schedule Project 1 Project 2 Project 3 Project 4 Project 5
Review 1 • Review 2 Business Plan 1Business Plan 2Business Plan Outline

Study Guide A StudyGuide B Study Guide C
Study Guide D Study Guide E Study Guide F
Case Studies Turner Test Monroe Lock Beijing Sammies

Patent Application + Copyright Application


------------------------------------------------2006----------------------------------


Bus 50.1 WZ9 Management - Wednesday
Syllabus • Reading Schedule  Project Links Project 1 Project 2  Project 3 Project 4

Study Guide 1Study Guide 2Study Guide 3 Study Guide 4
Study Guide 5Study Guide 6Study Guide 7Study Guide 8

Review 1 • Review 2 Case Studies
Boeing Hispanic Nation GMHome Depot Lego Glaxo Microsoft Container Store UPS


Bus 76.4 ET6 International Business and Marketing

Syllabus • Reading Schedule • Project Links • Project 1 • Project 2  Project 3  Project 4
Study Guide A  • Study Guide B  Study Guide C Study Guide D Study Guide E Study Guide F Study Guide G
Review 1  • Review 2 • Case Studies

Bus 50.1 TF8 Management
- Tuesday / Friday
Syllabus • Reading Schedule  Project Links  Project 1  Project 2  Project 3  Project 4
Study Guide 1 Study Guide 2 • Study Guide 3 • Study Guide 4
Study Guide 5Study Guide 6Study Guide 7Study Guide 8
Review 1 • Review 2Case Studies
Boeing Hispanic Nation GMHome Depot Lego Glaxo Microsoft Container Store UPS

 

Bus 50.1 TF9B Management - Tuesday / Friday
Syllabus • Reading Schedule  Project Links  Project 1  Project 2  Project 3  Project 4
Study Guide 1 Study Guide 2 • Study Guide 3 • Study Guide 4
Study Guide 5Study Guide 6Study Guide 7Study Guide 8
Review 1 • Review 2Case Studies
Boeing Hispanic Nation GMHome Depot Lego Glaxo Microsoft Container Store UPS


Bus 52 WZ3 Leadership

Syllabus • Reading Schedule Project Links Project 1  Project 2  Project 3  Project 4
Study Guide A Study Guide B  Study Guide C Study Guide D Study Guide E Study Guide F Study Guide G
Review 1  • Review 2Case Studies

Job Search Tools
Preparing   Searching   Interviewing
Graduate School Tools
www.mibusa.com/brooklyn
MIB Business Management Solutions Inc.
Myles Bassell Book Series
Myles Bassell Articles
Student Reviews BC 2004  BC 2006  RMP  Bulletin Comments
RateThisProfessor
,Myles Bassell


 

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