Myles Bassell
Professor | Executive | Author | Mentor | Lecturer
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Media Marketing & Promotions
BUSN 7203 :  Summer 2013


Master of Science Checklists
Option 1 Economic Analysis -->click here
Option 2 Global Business -->click here
Option 3 Accounting --> click here

Required Materials:
1 Advertising and Promotion: an integrated marketing communication perspective
By George Belch & Michael Belch
8th edition McGraw Hill Publishers
ISBN: 978-0-07-338109-1

2 Harvard Business School Case Studies
Our BUSN 7203 custom course link is

Simulation is Only in Summer, not in Spring

3 MarketShare Simulation $30
GO TO: to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom COURSE ID : BROO13497 and click START

Then enter your FIRST Name, LAST Name, Email Address, Password and click SUBMIT

You will receive an email from Interpretive Simulations with your Username and Password.

Once you receive your Username and Password you will use that to login and purchase the simulation for $30. You must pay the fee to access the simulation and for me to track your results.

Syllabus Summer 2013 --> click here

Additional course materials are available online in BlackBoard.



Course Website:



Copyright © 2007 Myles Bassell. All rights reserved.