Myles Bassell
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Marketing Management

BUSN 3100 :  Fall 2013

Syllabus --> click here

Required Textbook:

By Roger Kerin, Steven Hartley, and William Rudelius
MCGraw Hill Publishers
10th Edition 2011 (not the 11th Edition)
ISBN: 978-0-07-352993-6

Additional course materials are available online in BlackBoard.

New Shoes Marketing Simulation $30
GO TO: to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom COURSE ID: BROO13581 and click START


Then enter your FIRST Name, LAST Name, Email Address, Password and click SUBMIT

You will receive an email from Interpretive Simulations with your Username and Password.

Once you receive your Username and Password you will use that to login and purchase the simulation for $30. You must pay the fee to access the simulation and for me to track your results.




Course Website:



Copyright © 2007 Myles Bassell. All rights reserved.