Myles Bassell
Professor | Executive | Author | Mentor | Lecturer
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Marketing Management

BUSN 7208 :  Fall 2013

Syllabus -->

Lecture 1 -- click here
Lecture 2 -- click here
Required Materials:
1 Marketing Management
By Philip Kotler & Kevin Keller
13th edition Pearson Prentice Hall Publishers
ISBN: 978-0-13-600998-6

2 Harvard Business School Case Studies
Our BUSN 7208 custom course link is

Simulation only in Fall, not in Spring.

3 MarketShare Simulation $39.95
GO TO: to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom COURSE ID : BROO13737 and click START


Then enter your FIRST Name, LAST Name, Email Address, Password and click SUBMIT

You will receive an email from Interpretive Simulations with your Username and Password.

Once you receive your Username and Password you will use that to login and purchase the simulation for $30. You must pay the fee to access the simulation and for me to track your results.


Syllabus Fall 2013 click here

Marketing Lecture 21 --> click here

Marketing Lecture 22 --> click here

Marketing Lecture 23 --> click here

Marketing Lecture 24 --> click here

Marketing Lecture 25 --> click here Pricing A

Marketing Lecture 26 --> click here Pricing B

Marketing Lecture 27 --> click here Channels

Marketing Lecture 28 --> click here Channels / Advertising

Marketing Lecture 29 --> click here Integ Mktg Communications

Marketing Lecture 30 --> click here


Additional course materials are available online in BlackBoard.



Course Website:



Copyright © 2007 Myles Bassell. All rights reserved.