BUSN 7208 : Fall 2013
Lecture 1 -- click here
Lecture 2 -- click here
1 Marketing Management
By Philip Kotler & Kevin Keller
Pearson Prentice Hall Publishers
2 Harvard Business School Case Studies
Our BUSN 7208 custom course link is
Simulation only in Fall, not in Spring.
3 MarketShare Simulation $39.95
GO TO: www.interpretive.com/students to REGISTER. You do not need your credit card to register.
At the bottom of the page enter our custom COURSE ID : BROO13737 and click START
Then enter your FIRST Name, LAST Name, Email Address, Password and click SUBMIT
You will receive an email from Interpretive Simulations with your Username and Password.
Once you receive your Username and Password you will use that to login and purchase the simulation for $30. You must pay the fee to access the simulation and for me to track your results.
Syllabus Fall 2013 click here
Marketing Lecture 21 --> click here
Marketing Lecture 22 --> click here
Marketing Lecture 23 --> click here
Marketing Lecture 24 --> click here
Marketing Lecture 25 --> click here Pricing A
Marketing Lecture 26 --> click here Pricing B
Marketing Lecture 27 --> click here Channels
Marketing Lecture 28 --> click here Channels / Advertising
Marketing Lecture 29 --> click here Integ Mktg Communications
Marketing Lecture 30 --> click here
Additional course materials are available online in BlackBoard.
Email: firstname.lastname@example.org email@example.com
Course Website: http://userhome.brooklyn.cuny.edu/bassell