Myles Bassell
Professor | Executive | Author | Mentor | Lecturer
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BUSN 7210 :  Fall 2013

Syllabus --> click here

Required Materials:
1 New Products Management
By Crawford and Di Benedetto
McGraw Hill Publishers 10th Edition
ISBN: 978-0-07-340480-2

2 Harvard Business School Case Studies
Our BUSN 7210 custom course link is

3 New Shoes Marketing Simulation $30
GO TO: to REGISTER. You do not need your credit card to register.

At the bottom of the page enter our custom COURSE ID: BROO13582 and click START



Then enter your FIRST Name, LAST Name, Email Address, Password and click SUBMIT

You will receive an email from Interpretive Simulations with your Username and Password.

Once you receive your Username and Password you will use that to login and purchase the simulation for $30. You must pay the fee to access the simulation and for me to track your results.


Related Video Lectures

Marketing Lecture 21 --> click here

Marketing Lecture 22 --> click here

Marketing Lecture 23 --> click here

Marketing Lecture 24 --> click here

Marketing Lecture 25 --> click here Pricing A

Marketing Lecture 26 --> click here Pricing B

Marketing Lecture 27 --> click here Channels

Marketing Lecture 28 --> click here Channels / Advertising

Marketing Lecture 29 --> click here Integ Mktg Communications

Marketing Lecture 30 --> click here


Additional course materials are available online in BlackBoard.



Course Website:



Copyright © 2007 Myles Bassell. All rights reserved.