Mr. Bassell's areas of expertise include:

• marketing
• management
• finance
• leadership
• competitive analysis
• consumer behavior
• advertising
• copy writing
• new product development
• public relations
• retailing
• merchandising
• brand management
• pricing strategies
• promotions
• international business
• statistics
• economics
• entrepreneurship
• corporate finance
• commodity trading
• managerial accounting
• market research
• media management. and
• organizational structure.
  

Mr. Bassell teaches more then a dozen graduate and undergraduate courses including:

• Marketing,
• Finance,
• Branding,
• Research,
• Advertising,
• Leadership,
• Management,
• Global Marketing,
• Consumer Behavior,
• Entrepreneurship, and
• Operations Management.