Mr. Myles Bassell is an executive with MIB Business Management Solutions Inc., a full-service consulting firm and advertising agency that develops, implements, and integrates a variety of revenue and profit generating management solutions. Mr. Bassell is the author of half a dozen books, including "Building a Power Brand" and "Making Money with New Product Development".
Mr. Bassell is a full-time faculty member in the Business Program at Brooklyn College, City University of New York. He has taught at the Parsons School of Design in New York City and Touro College. Mr. Bassell's primary reasons for teaching are
- to help students learn,
- to prepare students for careers in business, and
- to convey the importance of valuing cultural diversity.
His focus is on helping students be sucessful. In 2006 a confidential evaluation administered by the City University of New York found that 93% of students said they would recommend Mr. Bassell to a friend. However, popularity is not the motivation for all of the effort and consideration Mr. Bassell demonstrates for his students. Mr. Bassell insists student success is his motivation.
