Chinese New Year, Brooklyn College, Myles Bassell

Mr. Myles Bassell is an executive with MIB Business Management Solutions Inc., a full-service advertising agency that develops, implements, and integrates a variety of revenue and profit generating management solutions. Mr. Bassell is leading the roll-out of our Business Building Lecture Series. Mr. Bassell is the author of half a dozen books, including "Building a Power Brand" and "Making Money with New Product Development". He teaches business courses at the City University of New York.

Mr. Bassell's primary reasons for teaching are to help students learn, to prepare them for careers in business, and to convey the importance of valuing cultural diversity. His focus is on helping students be sucessful. In 2005 a confidential evaluation administered by the City University of New York found that 90% of students said they would recommend Mr. Bassell. However, popularity is not the motivation for all of the effort and consideration Mr. Bassell demonstrates for his students. Mr. Bassell insists student success is his motivation.

Mr. Bassell believes there is always an opportunity to improve results and there is always a better way to do things. He believes that using better tools is the key to making better decisions and better decisions is the key to achieving better results. He is focused on making investment better for clients and making clients successful. Mr. Bassell believes that there should be a return on investment when spending money on marketing and is relentless in his efforts to optimize the Return On Investment for clients.

Mr. Bassell advises key executives on a variety of business building topics. Mr. Bassell has been a keynote speaker for many industry and university events and meetings in a variety of forums. He is a distinguished lecturer recognized worldwide. In 2005 and 2006 some of his speaking engagements included:

• Guangdong University of Technology , Myles Bassell
• Sun Yat Sen University, Myles Bassell
• Guangdong University of Business Studies, Myles Bassell
• South China Agricultural University, Myles Bassell
• Guangdong University of Foreign Studies, Myles Bassell

Mr. Bassell lives with his family and Hershey Cocoa - his miniature dachshund. Hershey is an energetic and affectionate puppy who likes to chew on shoes. Mr. Bassell enjoys the outdoors and likes to cycle and jet ski. He is a pro and college basketball fan. He loves to travel and meet people.